What is the Adaptability Quotient?
The Adaptability Quotient or “AQ” measures a business’ ability to greet changes in the marketplace, consumer preferences, and technology. In essence, Adapt or Die, the AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market.”
The Adaptability Quotient is ultimately a variable in the equation of success, but has been frequently overlooked on account of not being well-understood, articulated, or broadcast to a wide-enough audience of business leaders.
As technology becomes more sophisticated, old business models topple beneath the weight of:
technological advancements that usurp the place they formerly held in the market
heightening customer expectations for:
Why is the Adaptability Quotient (AQ) important??
40% of jobs that exist today will not exist in 10 years’ time. Fuelled by technology, change is coming at a rate that exceeds our ability to adapt. What got past generations here, won’t get the next to where they want to be. Our aim is to not only quantify and provide insight into AQ, but also to help individuals and organisations to improve their ability to adapt in the fastest period of change in human history
“Businesses must embrace change to remain relevant
Smart business owners and managers shouldn’t be concerned about disruptions in the market that could put you out of business. Instead, they should embrace change and find creative ways to expand.
The benefits of enthusiastic adaptation include:
- New revenue streams
- Ability to leverage one’s brand to compete against existing players.
- Reach new customers and target markets by expanding beyond your business’ traditional space, be that brick-and-mortar or your traditional online space
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Contact us today and we will be happy to discuss our solutions for your company.
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